Make Money Blogging – Monetizing Your Blog

Posted on 22 May 2011

Blogging has become a modern-day phenomenon of sorts, and for some people, it has become a career. While you have no doubt heard stories of blogs being purchased for hundreds of thousands of dollars, the truth is that a majority of professional bloggers will need practical methods for generating income through their blogs. That being said, money-making opportunities do exist with blogging. 

The first step, as we have said in previous articles, is to build you blog and just start writing.  Keep your blog updated ideally everyday or every other day.  Don’t get lazy.  Once you have your blog established and you’re seeing your traffic numbers rise, it becomes time to start monetizing your blog so that you can turn your hard work into profits.  There are many ways that you can begin to monetize your blog. Here are a few of the most popular ways to make money from your blog.

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Pay Per Click Ad Networks – One of the easiest and most-popular ways to make money with a blog is to use an ad network that pays a flat rate every time someone clicks on one of the ads. These are often referred to as PPC ads, and they are placed on the same web page as your blog. The trick is to pick ads that are relevant to the topic of your blog. If you write a blog about fantasy baseball strategies, you should include ads that refer people to sites where they can sign up to play fantasy baseball. Obviously, the more traffic your blogs receives, the more money you can generate with this method.  Pay Per Click advertising can be a great way to turn your traffic into cash if you have very large traffic numbers.

CPM Ad Networks – A spin-off of a PPC ad network is a CPM ad network. These networks pay based on the number of views of the page that the ad is placed on, in this case your blog. Generally, CPM rates are based on how many thousands of views that ad receives. The benefit of the CPM is that you receive compensation whenever someone’s reads your blog, regardless of whether or not an ad is clicked. The downside is that your blog has to have a substantial following and traffic in the hundreds of thousands in order for this method to return a worthwhile profit.

Sell Links & Direct Ads – A third option using advertisements to make money with your blog is to directly sell ad space to specific companies. If you have a blog about do-it-yourself projects, approach building supply companies about possibly posting ads on your blog. The benefit of this approach is that compensation is guaranteed per the agreement reached between yourself and the sponsoring company. However, you have to do all the leg work with this approach, and there is no guarantee that any companies will agree to a deal.

Affiliate Advertising and Products – Last but not least, you can include links to site that sell products or services related to the theme of your blog. With this method, readers can follow your blog directly to site to purchase related products. Since the link can be traced to your blog, companies will kick back a percentage of the sale to you. Sites like Amazon, eBay, and many more offer affiliate advertising programs where they can tailor the displayed products to the specific genre of you blog.There is little risk with this approach because it only requires a link to be posted in your blog. That being said, this method only returns a profit if your readers go on to purchase items from the linked sites.

With these strategies, almost any blog is capable of making money. However, the amount of money is directly related to the popularity of your site. Post articles on various forums and even other blogs that include links to your blog in order to increase traffic. You can also study search engine optimization (SEO) methods to help boost Internet search results for your site. Finally, paying to have a self-hosted blog can drastically increase your blog’s viewership. Rather than having to include the blogging platforms name in your blog’s domain name, a self-hosted blog allows you to have a unique domain name. The easier your domain name is to remember and type, the more readers you will attract to your blog. Using the above methods, your profits will continue to rise as your viewership does.

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